Edgegap rebrands and revamps website

At Edgegap we’re excited to share the newest chapter of our growth journey – a fresh new brand identity designed to capture all the good things happening now, as well as positioning us for the future.

We wanted a fresh look at our brand so that it would better reflect the dynamism of the games industry and our own journey over the last 36 months.

The new Edgegap branding captures how we are looking to the future and the very exciting new business horizon we face, and still, we are sticking true to our authentic core values and vision – to achieve innovative digital performance through products and partnerships.

In modernising our identity, we want to reflect the company’s forward momentum and the planned expansion of our unique product offerings.  We see some incredible growth ahead with our new partners. 

The idea behind the new design is the idea of connectivity and networking – and it’s an idea the designers brought to life in a subtle way. If you were to draw lines between different server clusters in different cities and countries you’d have something very similar to the interconnected lines in the new branding – and that’s exactly the idea we were going for, the concept of always finding the shortest and fastest route to connect our customers with their users.

 

Beyond the idea of the interconnections, looking again at the logo and the use of colour has been an opportunity to give things a bit more of a modern touch – without reinventing the wheel. We think it’s created something that’s a bit more confident and grown-up – just like us!

Edgegap is grateful for the work of Bang Marketing, a Montreal-based marketing agency that specializes in rebrands and website revamps.

Edgegap’s platform leverages edge computing, essentially moving data centers closer to users to tackle latency issues and improve online experiences. Combined with a patented user-server decision-making engine, it empowers developers to launch new game servers and applications closer to users within seconds.

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